Italy: #Fertilityday campaign to boost the birth rate is controversial

Italy: #Fertilityday campaign to boost the birth rate is controversial

“Beauty has no age, fertility if,” “Think you, do not expect the stork”, “Being young parent, the best way to be creative” … Here are the slogans of a campaign launched by the Italian government. This caused a storm on social networks with a campaign calling on the Italian couples to have children, to compensate the lowest birth rates in the EU.

The method is shocking, wanted to push couples to have children, but it mostly drawn the ire of Internet users. Exasperated by this initiative, and have hid their posters with slogans like “My pregnancy lasts longer than my employment contract.” (…)
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